Brand promotion is a truly demanding task, especially for operations with budget limitations who cannot afford TV commercials or investing in the production of viral videos. Luckily, impactful marketing tactics have made a transition from monologue to dialog. In other words, interaction with potential users has...

You know how every third article begins with a Bob Dylan song? I’m talking about the prophetic, evergreen, already proverbial The Times They Are a-Changin. Except this time, it finally seems appropriate. Starting with the Pokémon frenzy and concluding with the US elections, the last couple...

If you are a business owner and you’re spending too much time online doing nothing in particular, then you should really think about finding something better to do with your free time. Having a blog is one of those things that can be extremely entertaining,...

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