22 Jul How Small Businesses Benefit from Better Web Presence
There are very few businesses that can survive or achieve success without having a strong presence on the internet. And this means more than just having a website. It means utilizing everything from social media to engaging with your clients online.
Some of the many ways small businesses benefit from a better web presence include instant credibility and brand building, breaking barriers to a larger audience, and the ability to compete with big corporations. If you follow this advice, you will have a fighting chance at maneuvering through the business world and coming out the other side with a higher conversion rate and more clients.
Instant credibility and brand building
According to the Small Business Chronicle, your business has instant credibility just by being online. Think about how you feel when you come across a business without a website. It makes you leery that they are a fly-by-night company, right? You’re not alone. Most people research companies online and if they find they’re less likely to move further in the sales cycle.
Similarly, without a web presence, you run the risk of people simply not knowing who you are and what you offer. Make sure people can find your company, because as the saying goes “out of sight, out of mind”. Trust builds by developing a relationship, but you must be discoverable first and foremost.
Breaking barriers into a larger audience
There are millions of people on the Internet every day, and your mission is to discover the space where you can be seen. To build brand awareness, you need a seat at the table. As an example, if you’re a dentist in aurora, Colorado looking to increase foot traffic, you would likely advertise in your area.
This would include going online and making sure you have a website people can instantly access. Additionally, you would make sure that you’re showing up in Google Maps as well as on social media sites where patients might check, sites like Care.com. All of this makes it possible for you to reach a larger audience where they are, and drive traffic back to your website.
David and Goliath
Small businesses traditionally have been unable to compete with larger corporations. The media buy-in is just too great for small businesses to afford. Someone like SummerBrook Dental Group would not be able to compete with a larger dental corporation. Today, the tables have turned.
The small business has been reborn in an environment in which the playing fields have been leveled. Simply by maintaining a good web presence, you have the chance to market just as effectively as the big guys.
As people research the products/services your company offers in the area they live, you will be discovered – everyone has equal opportunity to be the #1 search result on Google. Big or small, you can get in front of your customer and share personal stories and an individualized level of support that large companies can’t compete with.
By having instant credibility, breaking barriers and taking on the large companies, it’s easy to see small businesses can win online. With just a small investment in your company, you can enjoy huge returns as you build lasting relationships with your customers.
