06 Jun Family Business: Good Ways for Product Promotion
Think of your products as some sort of energy, which fuels your business, or the batteries that keep your business from shutting down. When the batteries are out of juice, you either get new ones or charge the empty ones. Whenever you want to introduce a new product or try to sell those that are old, you usually organize a promotion for those products. If you want to promote your products, you need to ensure that you do it right, thus maximizing its chance to make it on the market. Try to follow these tips when you are doing a kind of promotion for your product.
Try to Make Your Product into a Brand
If during a promotion, you have a catchy rhyme written under your product, for example “It will be over so quick, you won’t even remember being sick”, the consumers will remember it with ease, and they will think of your product whenever the need for it arises. With a well known brand name, you become a friendly face within the consumer’s culture and that plays one of the most crucial roles in the sales business.
Write a Description for Your Product
This is also a good tool for promotion, just find the right keywords when you are writing this description. By right keywords, I refer to words that are associated with your product, but that are most commonly used in search engines, when people are browsing the web. If your product is used in order to kill insects, but for example, the word “destroy” is used more often than the word “kill”, then you will use the word “destroy” when you are writing your product description.
Define Your Return Policy
The problem with promotion, or any good deal, is that people tend to have their doubts about it. In other words, some of them can think it is a scam. In order to avoid these kinds of assumptions, you need to have a good return policy, to show the people that you believe in your product, as well; not to mention that customers will feel more secure if they know that they can return something if anything goes wrong.
Inform Your Customers
For customers to know that there is a product on promotion, to begin with, they need to be informed about it. You can do this by printing and distributing fliers, sending e-mails, place that information on a billboard or put it on a social network site. You can even hire an agency that can do a promotion for you over the telephone, and talk with your customers to find out what they think about your product. You can also place this information in a popular newspaper or magazine that is read by your targeted audience, or you can use some other advertising materials such as pens, lighters, or wristbands.
Cover More Ground
In the event you are forced to do promotion by yourself as a door to door salesman, you need to find an efficient way to do this. Think about how you can cover more ground with minimum fuel expenses, it will save both your money and your car. This can even give the appearance of a humble business, and give your customer the picture of an ideal family. Remember to cover more neighborhoods in the shortest time period, as you know what they say: time is money.
Innovation is extremely necessary for any line of work, but there is no need to throw away your unsold merchandise… just repack it, and make it a deal that will compel the buyers to act. You must constantly find new and creative ways to utilize your products, if you want to make a good promotion of that product. It is not enough for people to want your product, but they also to need to need your product, and once you make a compelling message to convince them that they need it, you can sell it for certain. Remember, small businesses, especially those that operate within the circle of a family are at a constant risk of your productivity plummeting so make sure that you are aware of all important productivity issues. Your family business is also your heritage – do not allow it to plummet – strive to make it prosper and set good example for generations to come.
