16 Oct 7 Efficient Marketing Methods You Need to Enforce
Everything that’s happening inside of a company is one thing, but how the world sees you is completely another. You could be a group of the most talented people in your area of expertise, but that won’t do you much if you don’t know how to present your business to the public. Having a successful marketing campaign is essential for any kind of business.
Nowadays, this is not time-taking nor expensive. There are many ways to reflect your company’s highlights through different kinds of advertising methods. Having an online presence is one of the best ways to advertise and there are many technical issues you should learn about when launching a website. Here’s a list of seven quite efficient ways to promote your services.
E-mail Marketing
Yes, it’s nothing new or innovative, but it is one of the most successful marketing tricks. You need to start by making a list of contacts in the form of email addresses, which may seem to be difficult at first, but you’ll see that it’s time-consuming only at the beginning. You won’t need the whole team to handle this, just a few people. My suggestion is to place a box on your website which will enable people to type in their address, so that they can receive the news in the future. Don’t forget to acquire a good hosting service for your website and email as well. Once you have enough addresses with which you can start, learn more about the form of newsletters so that you don’t make any unnecessary mistakes for no reason.
Press Management
Communication with the press is important. Not everyone has enough time to find information on your own platforms where you usually submit news. If you think about it, it’s much easier for people to check out a few different websites with news or simply buy newspaper, than to check every single website or social media platform of each and every company they are interested in, right? Therefore, you should put together a nice press release from time to time, and publish it.
Pay-Per-Click Ads
This is one smart investment to make. You don’t have to be a scientist in order to understand this – you pay only what people click! There’s no limit to this kind of ads – you can use social media platforms, all kinds of websites and forums, and it’ll be worth it. This method can help businesses sell products online more efficiently.
Social Media Engagement
People have gone crazy about social media platforms – everyone’s using them! The best thing about them is the fact that they are pretty cheap. For example, if you decide to use Facebook, you’ll be able to make a page for free, but if you want to boost your posts, you’ll have to invest some money. Speaking about Facebook, I’d advise that you use their pay-per-click option, since I found it quite efficient! Connect your social networks with your website and you will be able to drive more traffic to your website as well.
Free Promotional Items
People love free stuff – it doesn’t go much further than this. By imprinting your company’s name on promotional products such as USB flash drives, wristbands, bottles, caps, or power banks, perhaps, and spread them out after some kind of presentation, you’ll enable a wide group of people to find out about your existence. Besides, you’ll make a good impression, because a gift like this will undoubtedly make someone’s day!
TV, Radio & Billboards
It all depends on the type of marketing campaign – if your target group are seniors, music enthusiasts or just regular pedestrians, you should use one of these types of media as a part of your advertising campaign, definitely. You need to understand that there’s still a group of people, small, but still existing, which don’t see the internet as their main source of information. This is the reason why your “offline” campaign will work!
Free Phone Line
By having a free phone line which will represent your company, you’ll be adding that personal tone to the business, which many tend to neglect lately. With so many hoaxes and frauds happening online, people will find you most trustworthy if they are able to actually hear your voice and talk to a real live person.
A lot of companies decide to stick to their marketing routine once it has been proven that it is effective. But what they seem to forget is that marketing is all about innovations and new approaches. By mixing up the old and the new, you’ll end up with a winning combination! I hope you found some helpful information in this article, and if you decide to test out any of these marketing methods, I’ll look forward to hear about your experience!
